New England Newspaper & Press Association

Join NENPA University and Kenny Katzgrau, publisher of RedBankGreen and creator of Broadstreet, for an in-depth, hands-on workshop designed to help you create powerful media kits that drive real results. This session will walk you through the essential elements of a high-impact media kit and how to present your audience and value to advertisers in the most compelling way possible.

In this workshop, you’ll learn:

• The 7 must-have elements of any successful media kit, from audience data to case studies
• How to differentiate your publication in a crowded marketplace
• The power of storytelling in sales materials
• How to use design principles to make your media kit stand out
• Tips for using Google Slides to create a polished, professional presentation
• Real-world examples from successful publishers
• How to transform your media kit into a lead conversion tool that drives revenue

Plus, all attendees will receive a ready-to-use Google Slides template to jumpstart their own media kit redesign.

Don’t miss this opportunity to learn directly from one of the industry’s leading voices in digital advertising. Reserve your spot today and start converting more leads into long-term clients.

About Our Speaker
Kenny Katzgrau is the Publisher of RedBankGreen and creator of Broadstreet, a company and ad manager that recently won the Local Media Association’s Best R&D Partner. Once an engineer at Mozilla and Yahoo, he fell into publishing, learned to sell, and took up the torch of helping RedBankGreen, an 18-year-old hyperlocal news outlet, stand for 100 years. He’s here to make sure other publishers stand for 100 years too — and the first step is taking marketing budgets back from Facebook and Google.

Who Should Attend: This workshop is ideal for publishers, ad and revenue directors, sales managers, editors, content directors, and advertising representatives looking to enhance their media kits, boost ad revenue, and effectively communicate their publication’s value to potential advertisers.

Cost: Free to Press Association Members, $15 for Non-members, $45 for Non-member Group (4 or more)

Join the Center for Democracy & Technology and The Leadership Conference’s Center for Civil Rights and Technology for a webinar on Immigration, DOGE, and Data Privacy. This is the second event we are hosting related to DOGE and privacy and follows our recently-released Immigration, DOGE, and Data Privacy explainer. This discussion will focus on:

• The types of administrative data held by federal agencies and how this information is being repurposed for immigration-related efforts;
• The legal protections of federal administrative data and law enforcement exceptions; and
• The impacts of government data access and use on immigrants and society and related unanswered questions.

This event and our collaborative resource supports ongoing efforts from both organizations to track this rapidly evolving issue and unpack implications for privacy and civil liberties, including the potential violations of federal privacy protections and the negative impacts to millions of people.

While ChatGPT has captured much of the spotlight, it’s only one piece of a rapidly evolving AI ecosystem. In this session, we’ll explore practical, forward-thinking ways media organizations and businesses can integrate AI into their workflows — from content tagging and personalization to image generation, data analysis, automation, and more. We’ll share real-world use cases, tools to consider, and how to think strategically about AI adoption that goes deeper than chat.

Presenter: David Arkin and Tara Jones, David Arkin Consulting

Click here to register for this free webinar.

Months of reporting. Mountains of notes. Drives of databases. Now what?

Shaping a months-long investigation or long-form narrative centered on public health can be tough, especially with a trove of important material.

Join the National Press Club Journalism Institute to learn how to find focus and harness your narrative. We’ll share tips for organization, editing yourself, and finding clarity.

This program is part of the Institute’s inaugural Public Health Reporting Fellowship, funded by the Common Health Coalition. It’s being opened to the public at no cost.

Join the Craig Newmark Graduate School of Journalism at CUNY for a showcase of bold ideas and breakthrough strategies from the Executive Program in News Innovation and Leadership at the Newmark J-School.

​After a year of learning and experimentation, our 2024–2025 cohort presents forward-looking projects designed to tackle the most pressing challenges in journalism today: from audience engagement and AI adoption to sustainability, organizational change, and newsroom culture.

​These leaders are rewriting the rules, testing new approaches, and charting a path forward for journalism around the world. Come hear from our newsroom executives, editors, founders, and changemakers as they share their insights, strategies, and lessons learned!

Featuring presentations from:

• ​Aldana Vales, Director of Audience Experiences at Gannett – USA TODAY Network
• ​Alexandra Smith, Chief Strategy Officer at The 19th
• ​Andrea McDaniels, Managing Editor at The Baltimore Banner
• ​Antti Karvanen, Head of Digital at A-lehdet Oy
• ​Bernice Marie Sibucao, Senior Manager and Deputy Head of Digital Strategy and Innovation at the GMA Network
• ​Danson Cheong, Assistant News Editor at The Straits Times
• ​Franco Piccato, Executive Director at Chequeado
• ​Gary Lavariere, Chief Revenue Officer at The Berkshire Eagle
• ​J. Gabriel Boylan, Audience and Content Strategist
• ​Ken Schneck, Founding Editor at The Buckeye Flame
• ​Mariah Craddick, Executive Director of Product at The Atlantic
• ​Paris Brown, Publisher at The Baltimore Times
• ​Paulo Celso Da Cunha Pereira, Executive Editor at O GLOBO
• ​Ross Maghielse, Deputy Managing Editor, Innovation & Development at The Philadelphia Inquirer
• ​Simone Salden, Deputy Editor in Chief at manager magazin
• ​Sophie Nicholson, Deputy Chief Editor, Digital Investigation at AFP
• ​Tara Francis Chan, Director of Operations at The Trace
• ​Thomas Aagaard, Managing Editor at Zetland