How are news organizations using AI to support business development? The Center for Innovation & Sustainability in Local Media at the UNC Hussman School of Journalism and Media is conducting a national survey to better understand how AI tools are being used across the industry.

The survey takes approximately 10 minutes to complete, and participation is voluntary. Responses will remain confidential and will only be reported in aggregate, with no individuals or organizations identified.

Participants can choose to receive AI best-practice resources from The Center and may also enter a drawing for a $25 gift card by providing an email address at the end of the survey.

Questions about the research can be directed to cislm@unc.edu. We encourage NENPA members to participate and help inform future AI resources and best practices for local news organizations.

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