New England Newspaper & Press Association

Kevin Berrier, Marketing Director of MDDC Ad Services will share tips, tricks, trends and insights on the evolving landscape of Artificial Intelligence (AI), and how advertising salespeople can use it to be more efficient and effective in their everyday professional lives by sharing his experience on landing a top-10 client using AI.

You Will Learn:
– What AI is as it stands right now
– The strengths behind each reliable AI platform
– What are the strengths and weaknesses of AI as a whole
– How Kevin used AI to land a top-10 client

Elections can energize existing audience and bring in new eyes and ears to your news organization. Tune in to experts at the American Press Institute, The Associated Press, and Louisville Public Media who will share a “lightning round” of ideas on how to keep everyone engaged after votes are counted and winners are announced.

This webinar is part of a free seven-part API and AP webinar series to support news organizations’ evolving needs around local elections and democracy.

Speakers:

Katie Vogel is the Politics and Washington, D.C., editor for the Associated Press where she coordinates all aspects of digital coverage for the 2024 general election. Prior to serving in this role she was the Director of Search Strategy for Hearst Newspapers where she developed breaking and trending teams, and the Deputy SEO Editor for USA Today where she covered the US’s departure from Afghanistan, COVID-19 and the 2022 Beijing and Tokyo Olympics. She created Michigan Public Radio’s audience plans for podcasts including ‘Believed’, and expanded Detour Detroit/Outlier Media’s imprint to include general election coverage in 2020, including the TCF protests. Vogel began her career in local news at The Cincinnati Enquirer as the Audience Director for Ohio where she produced the Pulitzer Prize-winning ‘Seven Days of Heroin.’

Shay Totten is API’s newsroom success manager. Prior to joining API, Shay led growth and membership strategy at The Compass Experiment (a collaboration between the Google News Initiative and McClatchy) that launched digital newsrooms in underserved communities. He has previously worked as a consultant for the News Revenue Hub, LION Publishers, Inside Climate News, as well as other mission-driven organizations on audience engagement and membership best practices as well as strategic communications. Before working in audience and membership roles Shay spent more than 15 years in publishing and communications.

Gabrielle Jones is the Vice President of Content at Louisville Public Media (LPM). She came to LPM in 2021 from KERA in Dallas, Texas where she served first as Digital News Editor, then Audience Editor. Prior to that she worked at Richmond, Virginia’s PBS and NPR affiliate, VPM. Gabrielle joined VPM in 2015 and worked in a variety of roles in the fundraising, digital and news departments. She worked on Louisville Public Media’s collaborative “Home” issue of Louisville Magazine. The project was a finalist for a 2023 National Magazine Award. Her other awards include two 2020 Regional Murrow Awards for overall Excellence and multimedia with VPM.

In this free NENPA University webinar, Guy Tasaka and Christian Scherbel reflect on the developments in local media over the past 25 years worldwide. From this, they identify the levers regional publishers can use to increase digital revenues both instantly and sustainably. They also integrate best practices from 500 publishers in Europe who have already navigated this phase.

In addition to discussing overall developments and trends, they will delve into actionable measures to implement the insights from their analysis and avoid the mistakes made by other publishers worldwide in the past.

While candidly exposing past misjudgments, they will present an optimistic outlook for the future. By learning from past and mistakes worldwide, prioritizing both readers and advertisers, we can make the newspaper the central hub for everything that defines our local communities again to ensure a successful and sustainable future for our industry.

About the presenters:

Guy Tasaka:

• 35 years in media and media technology
• 10+ years at New York Times
• NY Times E-edition (2002) – first e-edition/first digital subscription model
• former Chief Digital Officer at Calkins Media
• former General Manager at GateHouse Media

Christian Scherbel

• Founder & MD at Smartico, Europe’s leading local advertising tech solution for publishers
• Aviation Engineer by Training and Local Advertising Sales Enthusiast by Heart
• Serial Entrepreneur in media & tech since 1999
• former Founder & CEO at aerosecure and Co-Founder at Payleven and others

The news cycle on reproductive health care in the U.S. has been dizzying this year. In this webinar, experts will discuss the latest developments, explain the impacts on care, and highlight timely stories waiting to be told.

Free webinar presented by the USC Annenberg Center for Health Journalism.

In under an hour, you’ll receive:
* The seven “must-haves” in every media kit
* Examples of media kits from successful publishers
* A media template in (Google Slides) that you can use today

Hosted by Kenny Katzgrau, Publisher of redbankgreen.com and creator of Broadstreet and co-Hosted by the amazing Annette Batson, Advertising Director, Montclair Local.

A free Local Media Association webinar.