New England Newspaper & Press Association

Two news publishers: The Colorado Springs Gazette and The Lancaster (Penn.) LNP Media Group have found new revenue from new business categories by deploying a “Best Workplaces” multimedia marketing program.

Using technology provided by DataJoe, a Colorado based company that develops technology products for media companies and trade journals, both the Gazette and LNP asked local businesses to allow their employees to participate in a free survey to evaluate their workplace. Then using the platform developed by DataJoe the publishers were able to tabulate the results and salute the “Best Workplaces” of their individual communities. In both cases the winning companies were honored at live events and featured in local print and online platforms.

Attendees of this FREE 1-hour, “E&P Reports” Sponsored Webinar will learn how to:

Engage with businesses that are outside normal advertising categories
Tap into new HR marketing budgets
Build new revenue from unique sponsorship opportunities
Provide a valuable service to the local business community

Numbers, like those in polling and survey audiences, population samples, and research cohorts, are not inherently objective or neutral. They are a sample of real humans and the product of myriad factors. And just because big data is big does not mean that it, or algorithms that stem from large data sets, are representative or unbiased.

How do journalists fairly use numbers in reporting? What does it really mean for a sample to be representative? In what ways can reporters vet numbers quickly and reliably for potential bias?

Join the National Press Club Journalism Institute and the National Association of Science Writers for a program that will answer these questions and leave participants with new tactics to:

• Detect deep bias in numbers before they use them
• Surface hidden traps and avoid them
• Accurately represent the people and lives reflected in the data

Registration is open for this program, which will take place on Wednesday, August 11 at 11:30 a.m. ET.

• Fernand Amandi, managing partner of Bendixen & Amandi, the nation’s leading multilingual and multiethnic public opinion research and strategic communications consulting firm
• Caroline Chen, health care reporter at ProPublica, and 2019 winner of the June L. Biedler Cancer Prize for Cancer Journalism for her series with Riley Wong on racial disparities in clinical trials
• Dr. Kyler J. Sherman-Wilkins, assistant professor in the Sociology and Anthropology department at Missouri State University and a Mellon Emerging Faculty Leader for 2021

If you have questions about this program, please email Julie Moos, Institute executive director, at jmoos@press.org.

This is an Online Media Campus NENPA U webinar. Members, please contact Tara Cleary at t.cleary@nenpa.com for the free registration code.

In this webinar:
Have you mastered the settings on your camera? Are you ready for the next step in advancing your photojournalism skills? No matter the device, a DSLR or iPhone, anyone can make a good photo with the right technique. This webinar will take an in-depth look at how to combine storytelling, light and composition to create compelling images.

About Kelsey Kremer:
Kelsey Kremer is an Emmy award winning photojournalist and life-long Iowan. Kremer has been making photos and videos for the state’s largest newspaper, the Des Moines Register, since 2013. In her time at the Register she’s traveled all over the state and half-way around the world sharing stories about Iowans. In 2017, she was the recipient of a Pulitzer Center on Crisis Reporting grant for a two-week reporting trip to China to document Iowa’s role in U.S., China relations. She is a graduate of Iowa State University’s Greenlee School of Journalism and Communication.

There is no shortage of opinions online, so how do news organizations choose the voices they feature on their platforms? How do they differentiate their op-eds from the noisy crowd? Who are these op-eds and guest essays intended to serve? Is their purpose to persuade or to preach to the choir, and how often do they reach the audiences they hope to inform?

Join the National Press Club Journalism Institute and a distinguished panel for a discussion of these questions and to learn tips for broadening the voices you feature and the audiences they reach.

Panelists include:

• Terry Tang, L.A. Times op-ed editor
• Bina Venkataraman, Boston Globe editorial page editor and co-founder of The Emancipator
• Kate Woodsome, Washington Post senior producer of op-ed video

Registration is now open for this program, which will take place on September 24 at 11:30 a.m. ET.

The Institute is offering this program at no cost thanks to a generous grant from the Gannett Foundation.

Journalists will leave this program better able to:

• Choose voices to feature in ways that differentiate your op-eds from the noisy crowd
• Clarify each op-ed’s purpose, and use persuasive strategies that are most effective
• Identify specific audiences for op-eds and ways to know whether you’ve reached them

If you have questions about this program, please email Julie Moos, Institute executive director, at jmoos@press.org.