The Advertising/Circulation/Promotion division of the Better Newspaper Competition consists of 38 competitive categories, and we want you to flaunt your best ideas for everyone to see. We are encouraging innovative and creative members to enter their best work in the 2022 competition!

Participation in the contest is a great way to show off your best revenue-generating work, reward and recognize your advertising, graphics, and production staff, and share ideas so we can learn from each other!

There is no limit on the number of entries per category, except in Advertising General Excellence. Newspapers are eligible to compete in six classes:

  • Dailies with circulation under 15k
  • Dailies with a circulation of more than 15k
  • Weeklies with circulation under 5k
  • Weeklies with a circulation of more than 5k
  • Specialty and niche publications
  • News Services and Online News Sites

Publications interested in joining NENPA can find out more information at this link.

Work published by NENPA member news organizations during the contest year, August 1, 2021, to July 31, 2022, is eligible for this competition.

The final deadline to submit entries is Friday, December 16, 2022.

Download the information packet and you will find all of the information necessary to prepare your entries, including a list of competitive categories, complete rules and guidelines, and the criteria that each contest category will be judged upon.

Advertising/Circulation/Promotion Division – Download Information

You can find additional information on preparing entries – such as how to make PDF files smaller, extract particular pages, and how-to combine several PDF files – on the Frequently Asked Questions page at the end of the packet.

Reminder – the association code to access the contest portal is NENPA and you’ll need to register for the platform even though you may have been registered last year (the system gets wiped clean between contests.) Also, both the email and password fields are case-sensitive.

Link to contest platform:
https://newspapercontest.com/Contests/NewEnglandNewspaperandPressAssociation.aspx

Awards will be presented during the annual New England Newspaper Convention, which will be held in Spring 2023 (date and location to be announced).

For further information please contact Linda Conway, at l.conway@nenpa.com.

Learn more about the Better Newspaper Competition

Submit your entries

Advertising, Circulation, and Promotion Categories:

ADVERTISING

Local Display Ad, Black and White
Local Display Ad
Color Local Online Ad
Most Creative Use of Small Print Space
Advertiser Campaign
Themed Multiple Advertiser Page(s)

Best Sponsored Content
Best Native Advertising

Automotive Display Ad
Real Estate Display Ad
Best Holiday Ad
Best Health Ad

Newspaper Designed Advertising Insert
Best Integrated Campaign for an Advertiser

Special Section / Advertising Supplement
Events Online/Virtual
Events

Business Innovation
Best Digital Revenue Building Idea
Excellence in Revenue Collaboration and Partnerships
Best Idea for Generating Revenue

SPECIAL RECOGNITION

Best Ad Designer
Advertising Director/Manager of the Year
Advertising General Excellence

NEWSPAPER MARKETING AND PROMOTION

Advertising Sales Media Kit
Audience Building Promotion
Classified Promotion
Specialty Publication Promotion
Digital Product Promotion to Advertisers
Digital Product Promotion to Readers
Advertiser Promotion for Special Section
Niche Publication
Pure Ad Niche Publication
NIE Program / Promotion
Newspaper-Sponsored Event Promotion

Subscription Sales Promotion
Subscriber Retention Program
Contests