How Texas Tribune approaches branded content

Registration is open for the Branded Content Project’s Big Branded Call in May! We are happy to welcome April Brumley Hinkle, chief revenue officer at The Texas Tribune. The Big Branded Call is Wed., May 15th at 1 p.m. EST, and is open to all local media professionals interested in branded content.

According to its website, The Texas Tribune is the only member-supported, digital-first, nonpartisan media organization that informs Texans — and engages with them — about public policy, politics, government and statewide issues.

During the call, Brumley Hinkle will discuss how the Tribune structures branded content packages, how & where they place branded content for the most success, and how they sell their brand to potential advertisers.