Headlines are the most important starting point of a story. A good one both informs and piques a readers’ interest, encouraging them to read on. But in an era of search engine optimization and short attention spans, writing a good one is harder to do — especially when it comes to political stories.
Join the National Press Club Journalism Institute and Resolve Philly’s Modifier for a free webinar examining the craft of writing and framing a headline for a political story; the different types of headlines to use depending upon the story; and the pitfalls of using sensationalized or misleading language. Participants will practice writing and rewriting a few headlines to get practical experience in producing responsible headlines for your 2024 election coverage.
Instructor Aubrey Nagle, Resolve Philly’s director of practice change, will teach participants how to:
– Rethink the basics: What is the point of a headline?
– Balance SEO needs for story promotion without using misleading language
– Be inspired with ideas for word choices that balance engagement and responsibility
– Practice writing and rewriting headlines