Join veteran media expert Ron Speechley, VP of Sales at Legacy.com, for a compelling NENPA University 30-minute webinar that dives into the evolving world of obituaries and their essential role in community news. Drawing on insights from over 1,500 newspapers, this educational session will empower attendees with the knowledge and strategies to strengthen their obituary offerings.
What You’ll Learn:
- The Historical Significance of Obituaries: Discover the vital role obituaries have played as a cornerstone of community journalism.
- Generational Shifts in End-of-Life Traditions: Understand how evolving traditions are impacting obituary placement and readership.
- Actionable Strategies for Success: Gain practical ideas to ensure your publication is the go-to destination for anyone looking to place or read obituaries.
Meet the Speaker:
Ron Speechley brings over 25 years of expertise working with leading media companies nationwide. During his tenure at SRDS (Standard Rate and Data Service), Ron partnered with major media outlets, helping them optimize their strategies. Now, as VP of Sales at Legacy.com, he consults with newspaper affiliates to maximize the obituary category’s potential. Ron is based in Chicago and continues to be a thought leader in the industry.
Why You Should Attend:
Obituaries remain one of the most meaningful and trusted sections of community news. As audience preferences shift, this webinar offers the insights you need to adapt and thrive.
Don’t miss this opportunity to learn from one of the industry’s top experts. Reserve your spot today!
Register Here
Duration: 30 minutes
Date & Time: December 10, 2024, 12:00-12:30 EST
Cost: Free to Press Association Members, $15 for Non-members
Secure your place now and gain the tools to make your obituary section an even more vital part of your community’s story.