In this NENPA University webinar recorded on July 18, 2024, Kevin Berrier, Marketing Director of MDDC Ad Services shares tips, tricks, trends, and insights on the evolving landscape of Artificial Intelligence (AI), and how advertising salespeople can use it to be more efficient and effective in their everyday professional lives by sharing his experience on landing a top-10 client using AI.
You Will Learn:
– What AI is as it stands right now
– The strengths behind each reliable AI platform
– What are the strengths and weaknesses of AI as a whole
– How Kevin used AI to land a top-10 client
About the presenter:
Kevin Berrier is the Marketing Director at MDDC Advertising Services in Baltimore, Maryland. With over two decades of experience, he is renowned for creating impactful, customized marketing campaigns nationwide.
Kevin excels in developing omni-channel marketing strategies that blend traditional methods with cutting-edge approaches. His expertise in integrating AI-driven tools has enhanced productivity, communication, and strategy optimization throughout his career.
An innovative thinker, Kevin uses AI to create immersive marketing experiences that captivate clients and audiences. As a sought-after speaker, he inspires professionals with his insights on marketing trends and AI’s future.
Kevin’s commitment to excellence and industry innovation solidifies his status as a thought leader, continually shaping the future of marketing.


The New England Newspaper and Press Association (NENPA) continues its tradition of supporting aspiring journalists by awarding several scholarships each year through the Journalism Education Foundation of New England (JEFNE). This initiative is designed to foster and encourage young talent dedicated to pursuing a career in journalism.








Do you have a dedicated team member who works behind the scenes, ensuring the success of your operation? Perhaps the person is the go-to source for history or relationships in your community or a star production, administration, or circulation member.


Attention NENPA members: the 2024 New England Newspaper of the Year Awards competition is about to open next week! Now is the time to start preparing your entries to showcase your best work.

