When reporting on sensitive public health issues, it can be difficult to find a way into the communities you’re covering. Often, the best way to learn what’s at stake is to connect with community health workers who are on the frontlines of local issues, have earned the trust of those they serve, and can act as a liaison to potential sources.
Join the National Press Club Journalism Institute from noon to 12:30 p.m. ET Tuesday, April 29 for journalists to learn to engage community health workers while respecting privacy issues that may arise in their work.
This program is part of the Institute’s inaugural Public Health Reporting Fellowship, funded by the Common Health Coalition. It’s being opened to the public at no cost.
In this free webinar, you’ll learn:
– How much your digital advertising should cost
– How to sell digital for real money, not “digital dimes”
– How to build packages for mom/pops AND $100k whales
DON’T fall into the trap of:
– Thinking that your site traffic needs to dictate pricing
– Looking at other publishers to figure out your pricing (they’re probably as confused as you are)
– Underselling and underpricing the real value that you provide
Hosted by Kenny Katzgrau, Publisher of Red Bank Green and creator of Broadstreet. Joining him will be Charity Huff, Publisher of 5280 Magazine and owner of January Spring.
You’ll walk away from this workshop with a clear plan to figure what you should be charging for your display, newsletter, and sponsored content packages along and gain rock-solid confidence in the result.