Full load or half-load
Greg used to help his uncle sell and deliver firewood on weekends. No doubt, that influenced one of his first phone calls when he...
Solving the puzzle of advertising
We’ve all heard challenges described as puzzles. With that in mind, let’s take a look at a real puzzle and see how it relates...
It pays to pay attention
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos...
When, how to put the boss in an ad
John Foust
Advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
Two advertising goals: Attention and Retention
As mentioned in previous articles, there are two types of advertising: image and response. Image advertising – sometimes known as institutional advertising – is...
Four words for ad professionals: “Oh yeah? Prove it.”
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training ...
Ten ways to mess up an online presentation
These days, ad professionals are conducting more digital presentations than ever before. While there are some similarities with in-person meetings, there are...
See the other person’s point of view
John Foust
Advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
A key question: What’s next?
Gregory talked to me about a lesson he learned in his early days of selling advertising. “In one of my first presentations, the prospect...
Do you have a sales prevention department?
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his...