Do you have a sales prevention department?
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his...
12 ad campaign tips
A single ad probably won’t generate much business. The real work is done in multi-ad campaigns. Here are a dozen tips:
Pulse of America research to power local media sales available to NENPA members
Portland-based Pulse Research has announced the release of the 2023 Pulse of America (POA) shopping survey to further the sales efforts of newspaper, radio,...
Oboes and leadership
If you’ve been to a symphony concert, you’ve witnessed the cacophony of sound before the concert begins. Every instrument seems to be in its...
A key question: What’s next?
Gregory talked to me about a lesson he learned in his early days of selling advertising. “In one of my first presentations, the prospect...
A good idea is worth the wait
When I was a kid and jumped to conclusions about something, my father often said, “Hold your horses, son.” That’s an old saying that...
One way to handle advertisers who resist change
John Foust
Advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
Would you mind showing me around?
One of the most important questions you can ask an advertising client is, “Would you mind showing me around?”
Think about it. When you have...
Enter 32 Categories In Better Newspaper Competition Advertising, Circulation, and Promotion Division!
The Advertising/Circulation/Promotion division of the Better Newspaper Competition is now open for entries. The competition consists of 32 competitive categories, and participation in the contest is a...
What advertisers care about
Back in my ad agency days, I learned a big lesson about what to do – and what not to do – in a...