When, how to put the boss in an ad
John Foust
Advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
Qualify your advertising prospects
John Foust, advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
Get more mileage out of testimonials
Back in my ad agency days, I worked with a real estate client on a series of customer testimonials. We started with one, then...
See the other person’s point of view
John Foust
Advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
Too many opinions spoil a presentation
Back when I was in the ad agency business, I made a logo presentation that turned into a fiasco. It was an uncomfortable reminder...
Show off your successes in marketing, advertising, circulation, and promotion!
The Advertising/Circulation/Promotion division of the Better Newspaper Competition consists of 38 competitive categories, and we want you to flaunt your best ideas for everyone...
How to make a good second impression
John Foust
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
Advertising lessons from a car wash
Jerry used to be in the car wash business. One day, he was feeling down when he got home after work. When his wife...
Give your advertising some personality
Kirk likes to work directly with his ad clients on their creative strategies. “Making a sale is just the first step in...
Four wins are better than two
Jodi is a sales manager with an interesting philosophy. “We’re all familiar with win-win,” she said. “It’s a common cliché these days. In business...