How to reach big audiences available on mobile devices
By Morgan Mapstone,
Bulletin Correspondent
Mobile forms of communication are not going away anytime soon.
So Lee Little’s “Mobile landscape for publishers” presentation at the New England Newspaper...
Getler: Like Facebook and it’ll be your friend in news
By Marcella Kukulka,
Bulletin Correspondent
Al Getler, former publisher of The Burlington (Vt.) Free Press, shows during a convention session Friday morning, Feb. 24, how to position...
Newspapers can still reverse damage done by disrupters
By Aneri Pattani,
Bulletin Correspondent
'Local newspapers have as their best monopoly community news.'
—Thales Teixeira, Marketing professor, Harvard Business School
The disruption of the newspaper industry began...
Facebook’s new outreach to news industry includes tools, products, curbs on fake news
By Aneri Pattani,
Bulletin Correspondent
'We believe more than anything that your journalism is the founding point for a healthy news ecosystem. We take our role seriously...
Recipients call for relentless pursuit, defense of the truth
By Aneri Pattani,
Bulletin Correspondent
‘Just as the First Amendment protects us, we must return the framers' great favor and protect it. We do that by insisting...
NENPA convention’s opening highlights
Thales Teixeira gestures during his keynote speech at the opening session Friday, Feb. 24, of the New England Newspaper & Press Association's 2017 winter...
Taking advantage of new marketing trend for luring customers to come to...
By Alison Berstein,
Bulletin Correspondent
In our overly stimulated, easily distracted society, companies look for new ways to reach their audience, according to Thales Teixeira, a digital...
Digital ‘revolution’ stimulates successes at Conn. news firm
By Alex Eng,
Bulletin Correspondent
A company-wide “revolution” in the staff and management approach to digital publishing led to dramatically increased revenue for the parent company of...
