Two advertising goals: Attention and Retention
As mentioned in previous articles, there are two types of advertising: image and response. Image advertising – sometimes known as institutional advertising – is...
New NENPA member benefit for job postings
The New England Newspaper and Press Association job page is a great resource for finding newspaper and journalism jobs throughout New England and for...
MA Legislature Sends Journalism Commission to Governor’s Desk
BOSTON (1/8/2021) -- State Representative Lori Ehrlich (D-Marblehead) and State Senator Brendan Crighton (D-Lynn) announced Thursday the inclusion of their journalism commission...
What to believe about the state of newspapers
Kevin Slimp, commentary
Kevin Slimp is chief executive officer of newspaperacademy.com and director of The Newspaper Institute.
Contact Kevin at
kevin@kevinslimp.comI don’t know about you, but my life...
Time traveling
Kevin Slimp
Kevin Slimp is director of the Institute of Newspaper Technology.
Email questions to him at
kevin@kevinslimp.comSo much to write about, so little space.
It’s been...
Scrutinize letters during election season
Campaigns are in full swing as Election Day nears. Editors should pay extra attention to letters that give a thumbs up or thumbs down...
Room Dedication Event for Archie Mountain at Former Location of the Daily Eagle Newspaper
Local journalist, Archie Mountain, was honored on June 20, 2022, with the special dedication of the "Mountain View Conference Room" at the Sullivan House....
Applications open for New Hampshire’s Largest Student Journalism Award
The Brodsky Prize was established seven years ago by the late Jeffrey Brodsky and his father, Howard, to encourage innovation by student journalists. The...
Report for America Opens Applications For More Reporters
On December 8, Report for America announced the selection of nearly 70 new host newsroom partners, while opening applications for approximately 150 new reporting corps...
Reach out to your members of Congress to support the Local Journalism Sustainability Act
Breaking news, the LJSA is back in the Build Back Better Act. H. Dean Ridings, CAE
CEO, America’s Newspapers reported that as of this afternoon,...