Blinder: Newspapers rock, but the wow factor sells ads
By Alison Berstein,
Bulletin Correspondent
'When you do your elevator pitch, the response better be "wow!" The secret to that is benefit-driven. You don't have readership, you...
Consider Yourself Told
Kevin Slimp is director of the Institute of Newspaper Technology. Email questions to him at kevin@kevinslimp.com.
Color Us Connected Column Unites Communities in Maine and Alabama
This story ran on the CBS Evening News on January 5.
Alabama's Tuskegee News has never had a journalist like Amy Miller. She lives more...
Two things that will never change in advertising
Luke told me about a business panel discussion in which he participated. He represented the ad department of the local newspaper, and others represented...
One way to get better information from advertisers
You may have heard the old computer saying, “Garbage in, garbage out.” It means that the quality of input that goes into a system...
New England Newspapers and Journalists Honored at 2025 Awards Luncheon
The New England Newspaper & Press Association (NENPA) brought together journalists and industry leaders from across the region on September 26 for its annual...
Fall Awards Program Open For Entries – Newspaper of the Year, Publick Occurrences, A-Mark...
We are pleased to announce that entries for the NENPA New England Newspaper Awards Program are open now through July 18, 2025. This year,...
Nonprofit trust buying Press Herald, and other assets of Masthead Maine
A national nonprofit plans to take over ownership of five of Maine’s six daily newspapers as part of a landmark deal that could help...
Watchdog reporters: How to dig deep for in-depth stories
Watchdog reporters:
How to dig deep for in-depth stories
By Nadine El-Bawab
Bulletin Correspondent
“Get closer to the big story using a series of small stories; by doing...
AP to add 14 statehouse reporters in collaboration with Report for America
Associated Press | November 25, 2019
The Associated Press, through an unprecedented collaboration with Report for America, will bolster...