Two advertising goals: Attention and Retention
As mentioned in previous articles, there are two types of advertising: image and response. Image advertising – sometimes known as institutional advertising – is...
2025 UNIFY Career Summit on March 1
Join Boston-area journalists for its second-annual UNIFY Career Summit, a workshop for college students from historically marginalized backgrounds seeking work in the journalism field....
Registration is Open for Spring Classes at the Nackey S. Loeb School of Communications
The Nackey S. Loeb School of Communications is offering an array of courses this May, with topics including First Amendment and right to know...
Applications for Joan Shorenstein fellowships for Spring 2023 open through Sept. 7
The Joan Shorenstein Fellowship Program is designed to bring journalists, scholars, politicians and policymakers to the Shorenstein Center for a semester to work on...
Radically Rural Offering Free Online Attendance For New England Journalists
Discounts are available to attend Radically Rural’s Community Journalism program. This year’s programming focuses on the challenges journalists face covering splintered communities and the...
Kevin picks five papers
Kevin Slimp
Kevin Slimp is director of the Institute of Newspaper Technology.
Email questions to him at
kevin@kevinslimp.com
Kevin answers reader’s question: “Who is doing things right?”
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Lessons from a failed advertiser
I remember talking to Clark about his early days in advertising. When he started his then-small marketing business, one of his first clients was...
Networking Night for New England Journalists on Tuesday, November 12!
Join us for a networking event and a relaxing evening to unwind after last week's election! The Boston Association of Black Journalists, the New...
Hartford Courant investigative reporter Josh Kovner dies at 61
On behalf of all of us at NENPA, we are deeply saddened to learn of Josh Kovner's sudden passing.
NENPA Stands Up For News Organizations As Essential Services
COVID-19 Main Page | Webinars & Live Events | Member News | Resources | Essential Services
The New England Newspaper & Press Association, along with other organizations, wrote to the governors...