Newspapers can still reverse damage done by disrupters
By Aneri Pattani,
Bulletin Correspondent
'Local newspapers have as their best monopoly community news.'
—Thales Teixeira, Marketing professor, Harvard Business School
The disruption of the newspaper industry began...
Two advertising goals: Attention and Retention
As mentioned in previous articles, there are two types of advertising: image and response. Image advertising – sometimes known as institutional advertising – is...
Contact your Congressional Representative to Co-sponsor the Local Journalism Sustainability Act
Dear Newspaper Colleagues,
I'm writing to you seeking your support for a bill that will help local journalism exist and transition during a time of...
Celebrate Student Press Freedom Day On Feb 27
Student Press Freedom Day is a national day of action dedicated to recognizing the vital contributions of student journalists and advocating for their independence,...
Don’t Miss the Deadline for the Better Newspaper Competition
This year the New England Better Newspaper Competition is going digital!
The deadline has been extended until Friday, November 1, 2019.
The Better Newspaper Competition is...
National Newspaper Week October 1-7
In 2023, the 83rd National Newspaper Week will be celebrated. Since 1940, the Newspaper Association Managers has sponsored and supported the week-long promotion of...
How to reach big audiences available on mobile devices
By Morgan Mapstone,
Bulletin Correspondent
Mobile forms of communication are not going away anytime soon.
So Lee Little’s “Mobile landscape for publishers” presentation at the New England Newspaper...
Insights, inspiration and awards planned for Oct. 12 N.E. Newspaper Conference
By Daniel McLoone, Bulletin Correspondent
Speakers at this year's New England Newspaper Conference
This year’s New England Newspaper Conference will feature expert speakers and roundtable and panel discussions...
Ex-Globe reporter recounts his travels with John Kerry
Ex-Globe reporter recounts
his travels with John Kerry
By Jesse Goodman
Bulletin Correspondent
Glen Johnson was a reporter for The Sun of Lowell, Mass., when he...
Too many opinions spoil a presentation
Back when I was in the ad agency business, I made a logo presentation that turned into a fiasco. It was an uncomfortable reminder...