Get more mileage out of testimonials
Back in my ad agency days, I worked with a real estate client on a series of customer testimonials. We started with one, then...
INVITATION / Advertising and the Future of Publishing (October 20 – Harvard University)
Join the Tow Center for Digital Journalism at Columbia University, the Digital Initiative at Harvard Business School and the Shorenstein Center on Media, Politics...
Two advertising goals: Attention and Retention
As mentioned in previous articles, there are two types of advertising: image and response. Image advertising – sometimes known as institutional advertising – is...
Take steps now to report on 2024 local government budgets
We’re more than halfway into 2023, and many local governments are well involved in exploring 2024 budgets. Are your newsrooms aware of the process?...
Sunshine Week Participation Around New England
Last week was Sunshine Week and we are pleased that so many New England publications ran an editorial on the importance of open government...
Yankee Quill Award – Call For Nominations!
This is a call for nominations for the prestigious Yankee Quill Award. For more than 60 years the New England Academy of Journalists has been honoring our...
“Hey you: Get the heck out of the office!”
In the Internet age where information is easy to get, it may seem almost quaint to seek out first-hand, up-close, eyes-on experiential reporting opportunities.
With...
API Launches Election Coverage & Community Listening Fund Grant Program
The American Press Institute is launching a small grants initiative to help newsrooms improve and deepen their relationships with their communities in this year’s...
Register Now for the Fall Leadership Conference in Northampton, MA on September 25-26
We’re excited to invite you to the 2025 Fall Leadership Conference, hosted jointly by NENPA and the New York Press Association, happening September 25–26 at...
New England Newspaper Conference and Awards Open For Registration
Registration is now open for the 2020 New England Newspaper Virtual Conference and Awards presentation!
REGISTER TODAY