When, how to put the boss in an ad
John Foust
Advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
Newspapers Get Serious
Kevin Slimp is director of the Institute of Newspaper Technology. Email questions to him at kevin@kevinslimp.com.
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Apply by November 20 for 2023 Kiplinger Fellowship
The Kiplinger Program in Public Affairs Journalism is preparing for its 2023 fellowship. This will mark a milestone 50th fellowship. The fellowship will be held...
Navigating the Future of Obituaries: Insights from Legacy.com
In a recent NENPA University webinar, Ron Speechley, VP of Sales at Legacy.com, shared expert insights into the evolving obituary industry and its critical...
Ebony Reed
Ebony Reed is leaving as executive advertising director at the Boston Business Journal to become director of innovation at the Donald W. Reynolds Journalism...
Poynter, IRE and Internet Archive launch project to help newsrooms preserve their digital footprint
The Poynter Institute has partnered with Internet Archive and Investigative Reporters and Editors (IRE) to bring preservation and web archive training to 300 news...
Blinder: Newspapers rock, but the wow factor sells ads
By Alison Berstein,
Bulletin Correspondent
'When you do your elevator pitch, the response better be "wow!" The secret to that is benefit-driven. You don't have readership, you...
12 ad campaign tips
A single ad probably won’t generate much business. The real work is done in multi-ad campaigns. Here are a dozen tips:
Morley Piper passes away at 97
It is with a heavy heart that I bring you sad news. On Thursday, May 12, 2022, Morley Piper passed away at 97 years...
New England High School Journalism Collaborative now accepting applications for summer journalism program
The New England High School Journalism Collaborative is excited to announce that we will hold our all-expense-paid summer workshop for students interested in journalism...