12 ad campaign tips
A single ad probably won’t generate much business. The real work is done in multi-ad campaigns. Here are a dozen tips:
2021 Summer Internship Opportunities
The Lead, a weekly newsletter for student journalists produced in partnership with Poynter has put together a...
Social Media’s Bottom Line
Kevin Slimp is director of the Institute of Newspaper Technology. Email questions to him at kevin@kevinslimp.com.
Defending Democracy Starts at Home: Protecting Local News and Press Freedom
When your town, city or county has a local news outlet, the benefit ripples through the entire community.
You have a defender who cares about...
Thankful We Can Speak Our Minds This Thanksgiving
At the Freedom Forum, we’ve thought about creating T-shirts that read: “Free speech: Complicating Thanksgiving Dinner since 1791.”
But...
Stigler Center’s Journalists in Residence Program Open For Applications
With the aim of shaping the next generation of leaders in business reporting, the Stigler Center’s Journalists in Residence Program launched in 2017. The...
Convention Registration Open and Better Newspaper Award Notifications Going Out!
Registration is now open for the 2026 New England Newspaper Convention & Trade Show, taking place March 13–14 at a new location, The Venue at Portwalk Place in...
Nominations for the 2024 Nyhan Prizes are now open
Do you know a highly-skilled, fearless journalist whose work illuminates the stories behind our politics and policymaking? The Shorenstein Center welcomes your nominations for...
Celebrate the 229th birthday of Freedom of the Press and the Bill of Rights...
The New England Newspaper & Press Association and New England First Amendment Coalition are excited to partner on an ad campaign, provided by the Free Speech Center,...
If you fail to plan…
Those who have read this column over the years have probably seen this quote before:
“If you fail to plan…you plan to fail.”
I believe that...