America’s Newspapers is making this webinar available to its members, as well as state press association members, at no cost. Register right away. Space is limited.
Presented by Mather Economics: Matt Lindsay, president; Matthew Lulay, managing director; and Madelin Zwingelberg, senior manager
The economics of profitably printing and delivering newspapers has become increasingly challenging, and the COVID-19 pandemic has accelerated the need for publishers to evaluate their business models, including the number of print service days. Most publishers are experiencing double-digit declines in advertising revenue, and the recovery to pre-COVID trends is expected to take a year or more. How can newspapers recoup that lost revenue in savings?
The Mather team will share how their client partners are navigating scenario planning for print delivery day reductions through custom-built subscription and advertising revenue forecasting tools.