This five-part series offered by the New England Newspaper & Press Association and the New York Press Association covers essential strategies, from building engagement-first content and using email as a powerful revenue tool to navigating the evolving landscape of social media, and the latest best practices for creating content that drives real results.
This Audience Development series is built and presented by The AQ, a GTM/Growth agency, founded in 2021 by Allison Mezzafonte + Kerry Twibell. This series has been created in collaboration with Scott Mebus, strategic advisor. The AQ advises tech and media on positioning + business development to drive revenue, delivering playbooks for content development, audience development, market strategy, and growth acceleration.
The series will be available starting on October 4, 2024. After you purchase a ticket, you will receive a link to a page with all the VOD (Video on Demand) programming and Zoom meeting instructions for the final live session on November 1. The suggested format is to watch one video per week by Friday, leading up to the final live session.
VOD Session 1 – Audience Acquisition & Engagement: Techniques and best practices to build audiences across channels (search, social, email)
VOD Session 2 – Newsletter Engagement: Tactics for using email as an acquisition and engagement channel and a revenue source.
VOD Session 3 – Meaningful Social: Organic reach on social has dropped over the past four years. Platforms are rewarding engagement above all. The days of automatic reach are over. It’s never been more important to create an engagement-first content strategy. Strategies for building a following that really pays.
VOD Session 4 – The New Search: YouTube is the second most popular search engine in the world, and TikTok is quickly rising up the ranks. Social video is the new search. Tactics and best practices for preparing your organization.
Live Wrap-up 5 – Audience: A Look Back: Live tune-in session Friday, November 1 beginning at noon over Zoom with course attendees to revisit topics in VOD sessions 1-4. Key takeaways, etc. How to’s, to take back into organizations, e.g. socialization internally, turning into practice, and potential pitfalls.