This webinar will be hosted by Tara Cleary, NENPA Social Media and Marketing Manager, and former newspaper Ad Director. It will be a rebroadcast of a NENPA U webinar presented by Online Media Campus on Dec. 17, 2021. The goal is to have participants use this as a working, brainstorming session about how they can implement some of the new ideas at their own publications. What are the challenges? How can NENPA help address these?
In this webinar…:
What’s in store to increase revenue in your CORE classifieds? Is 2021 going to be a tough one or full of promise? Do you need to go out of your comfort zone to bring in the new money? This webinar will talk about stretching beyond and pulling in all the revenue you can from many new sources on top of the tried and true.
About the presenter:
Janet DeGeorge first started her newspaper career at the San Jose Mercury News over 20 years ago. DeGeorge is a former vice president of the Western Classified Advertising Association, a key speaker at regional and national advertising conferences and has produced numerous articles and webinars regarding classified advertising. DeGeorge has been president of Classified Executive Training & Consulting since 2001. She specializes in classified sales training for sales reps and new managers, outbound sales training and the redesigns of print and online products and rate packages to uncover new revenue sources.