In this free NENPA University webinar, Guy Tasaka and Christian Scherbel reflect on the developments in local media over the past 25 years worldwide. From this, they identify the levers regional publishers can use to increase digital revenues both instantly and sustainably. They also integrate best practices from 500 publishers in Europe who have already navigated this phase.
In addition to discussing overall developments and trends, they will delve into actionable measures to implement the insights from their analysis and avoid the mistakes made by other publishers worldwide in the past.
While candidly exposing past misjudgments, they will present an optimistic outlook for the future. By learning from past and mistakes worldwide, prioritizing both readers and advertisers, we can make the newspaper the central hub for everything that defines our local communities again to ensure a successful and sustainable future for our industry.
About the presenters:
Guy Tasaka:
- 35 years in media and media technology
- 10+ years at New York Times
- NY Times E-edition (2002) – first e-edition/first digital subscription model
- former Chief Digital Officer at Calkins Media
- former General Manager at GateHouse Media
Christian Scherbel
- Founder & MD at Smartico, Europe’s leading local advertising tech solution for publishers
- Aviation Engineer by Training and Local Advertising Sales Enthusiast by Heart
- Serial Entrepreneur in media & tech since 1999
- former Founder & CEO at aerosecure and Co-Founder at Payleven and others