Bill Novelli, one of the pioneers of social marketing, will discuss his book, Good Business: The Talk, Fight, Win Way to Change the World, at a National Press Club Headliners Book Event at 1 p.m. on Friday, January 29.
In Good Business, Novelli aims to prove that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world’s and society’s major problems) and argues that you can make a positive social difference regardless of what business you are in or where you are in your career.
This one-hour program will stream live on the Club’s website and YouTube Channel, and is accessible to both the media and members of the general public free-of-charge. Viewers can send their questions for Novelli in advance or during the live program via email to Headliners@Press.org. Please put “Novelli” in the subject line.
Novelli founded and oversees the Business for Impact program at Georgetown University’s McDonough School of Business. Previously, he was CEO of AARP, the founder/president of the Campaign for Tobacco-Free Kids, executive vice president of CARE (the international relief and development NGO), and co-founder/president of Porter Novelli, a global PR agency for social impact.