Reuters Institute: Top five takes from the Washington Post’s TikTok experiment

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Carmella Boykin is part of the team that has pioneered the use of TikTok at the Washington Post. Previously, she worked as a local TV news reporter in Rochester, New York. The Washington Post’s TikTok channel she worked for has 1.6 million followers and 74 million likes and won three Webby Awards. With the threat of a TikTok ban looming in the United States and beyond, what lessons can be learned from this team, and can they be applied to other platforms?