Business changed overnight because of the Covid-19 pandemic. We must figure a way to sell in this new environment without alienating the client. The bottom line is businesses need to advertise. They need to reconnect with their customers, and you have the audience.
In this free session, we will explore the ways our sales approach must change. We must be the business partners our advertisers require while meeting our own revenue targets. Will the Needs Analysis survive the pandemic or is it time to develop a new strategy? Join us and explore what lies ahead.
Presented by NENPA University and Al Getler, Vice President of Advantage Newspaper Consultants – Al has a 37-year career in newspaper and website publishing. Prior to joining ANC, Al was a president and publisher in New England for Gannett and other media companies.