| CONVENTION HOME | REGISTRATION | PROGRAM | SPEAKERS | SPONSORS | HOTEL RESERVATIONS |
Gary Lavariere is a forward-thinking leader who possesses a wealth of knowledge relative to data and digital strategies that drive success. He is currently the Chief Revenue Officer overseeing the business unit at New England Newspapers, Inc. (NENI). In his seven years as a media executive at NENI & the Las Vegas Review-Journal, he has quickly risen to a leadership role and is highly regarded in the industry.
He is a firm believer that the future for media will be driven by the digital subscription business. To that end, he engages deeply in development of lifecycle journeys, digital funnel development, data-driven campaign management, and constant testing to improve conversion and engagement rates.