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LMC Releases Member Survey of COVID-19 Impact on Local Newspapers

Pandemic has affected print advertising revenue but publishers expect significant recovery

August 20, 2020

NEW YORK – The Local Media Consortium released the results of an FTI Consulting survey of COVID-19’s effect on local newspapers, which found that the US newspaper industry continues to face the repercussions of the COVID-19 pandemic, with significant impacts in print advertising revenues.

The survey polled LMC members on how their revenue, advertising, and subscriptions have been affected due to the pandemic, as well as what they forecast for the remainder of Q3 and Q4.

The results showed three key themes: print ROP advertising and free-standing inserts (FSI) preprints trends continue their downward trajectory; digital advertising appears to be rebounding, and digital subscriptions are growing rapidly. More specifically, the report found:
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