We are happy to announce our Spring/Summer NENPA University webinar schedule. NENPA U hosts webinars and collaborates with various organizations to provide diverse professional development opportunities year-round.
The curriculum tackles essential topics relevant to newspaper and media professionals, covering news, diversity, advertising, circulation, production, marketing, website content, revenue, and administration. Industry experts lead sessions, and our workshops ensure top-notch training for individuals in the newspaper and media sectors. NENPA U is supported by the Journalism Education Foundation of New England.
If you have suggestions for a new training session, would like to be contacted about future workshops, or have any questions or problems registering for these webinars, contact Tara Cleary at t.cleary@nenpa.com. We value your input and are here to help you in any way we can.
May 30 – Community Asset Mapping 101: Basic tips on developing a low-cost community asset map to report for, not about, the community
Join the New England Equity Reporting Fellowship Community of Practice on Thursday, May 30 from 12:00 – 1:00 PM for an engaging free webinar designed for editors and journalists focusing on developing a low-cost community asset map, a crucial tool for news organizations striving to report for, not just about, communities!
Led by Letrell Deshan Crittenden, Ph.D., Director of Inclusion and Audience Growth at the American Press Institute. Participants will learn:
- The difference between sources and assets
- The benefits of asset-mapping before source-listing
- The types of community assets
- The strategy and execution of creating an asset map
Participants will leave the session with a starting point for the asset map and the next steps to complete it and then continue to iterate upon it. Any journalist, no matter their specialty in the newsroom, can benefit from this foundational skill.
June 13 – Reporting with State Education Data
Join Sam Ribnick and Danielle Kane from the Massachusetts Education-to-Career Research and Data Hub (E2C Hub) on Thursday, June 13 from 12:00 – 1:00 PM to learn how the E2C Hub makes it easier for the public to find and use public data on school programs, trends, and outcomes in their reporting. In this workshop, we’ll explore the new resource, look at a few examples of data stories and dashboards, and show you how to work with education datasets to create data visualizations that are accurate, local, and relevant to your readers. Participants may receive follow-up support for their data project from the E2C Hub team. No data experience is necessary.
June 18 – Media 3.0
Join Christian Scherbel of Smartico and Guy Tasaka of Tasaka Digital on Tuesday, June 18 from 12:00 – 1:00 PM to learn how the local media website of the very near future needs to be the community hub — where all local consumers come to start their news and information journey. You are the single trusted source in your community; the community expects you to aggregate the information from trusted sources. Those sources include TV stations, business journals, government websites, and local universities. Your role should be to inform and vet sources. Your posting of the content tells your audience that the source is accurate and trusted.
Registration is opening soon.
July 9 – Election Fact-Checking Tools and Best Practices
In this RTDNA/Google News Initiative training on Tuesday, July 9 from 12:00 – 1:00 PM Mike Reilley, UIC senior lecturer and founder of JournalistsToolbox.ai will explore ways to fight back against misinformation and disinformation during election coverage. We’ll use tools such as Google Fact-Check Explorer to track fact-checked images and stories. We’ll use Google Scholar to background candidates and claims. We’ll break down doctored videos with WatchFramebyFrame and Deepware. We’ll also look at the innovative Rolliapp.com to track disinformation spreaders on social channels. Participants get a handout with links to tools and exercise materials you can take to your newsroom. Before the training, set up a free Rolliapp.com “press pass” account as it takes a couple of days to get approved.
Registration is opening soon.
July 18 – AI for Sales and Marketing
Join Kevin Berrier, Marketing Director, MDDC Advertising Services on Thursday, July 18 from 12:00 – 1:00 PM for an insightful webinar where we’ll explore the transformative power of artificial intelligence in enhancing sales and marketing strategies. Discover how AI technologies can streamline processes, personalize customer interactions, and drive revenue growth. Whether you’re a sales professional, marketer, or business owner, this session will provide valuable insights into leveraging AI to stay ahead in today’s competitive landscape. Don’t miss out on this opportunity to unlock the potential of AI for your sales and marketing efforts!
Registration is opening soon.
August 8 – How to have an effective classified marketplace
Join us on Thursday, August 8 from 12:00 – 1:00 PM for a revenue focused presentation by Steve Rosenfeld, Bluefin Technology Partners. You will learn how an effective online marketplace site is a critical component of any newspaper’s new media strategy it expands the value publishers bring to their advertisers and readers. Publishers can now leverage the power of their online and print classified inventories and strengthen their unique relationships with businesses and consumers to create the ultimate local marketplace experience.
August (date TBD) – How to use recently released MCAS data in your local education coverage
Our friends at the MA E2C Hub are presenting another webinar to train journalists in Massachusetts on how to use the MCAS test data in their local coverage and some story ideas to get you started. Presented by Sam Ribnick and Danielle Kane from the Massachusetts Education-to-Career Research and Data Hub (E2C Hub).