By NENPA
The New England Newspaper and Press Association’s annual winter convention this year will feature at least one major change and a first.
The convention is moving this year to the Boston Marriott Long Wharf hotel on Boston Harbor, its first time at that location.
The convention is scheduled for Friday, Feb. 24, and Saturday, Feb. 25.
The convention also will feature many of the traditional events it has offered for years: Award ceremonies honoring outstanding work in news, advertising, circulation and marketing; the New England Newspaper Hall of Fame dinner; the New England First Amendment Coalition’s awards luncheon; dozens of workshops covering all facets of newspaper work; and vendor exhibits.
Mike Blinder, president of The Blinder Group, based in Lutz, Fla., will present a session on “Leveraging digital services to gain new legacy revenue!” Blinder will provide examples from newspapers in markets of all sizes. Participants will be shown methods of packaging and pricing their product offerings and how best to target advertiser categories to prospect.
Other topics will Blinder cover:
• What digital solutions can be easily sold by legacy advertising representatives and which ones are problematic.
• Who sells digital ads, and whether you need a separate digital sales staff.
• How to bundle digital solutions on every sales call.
The New England Newspaper and Press Association’s Marketing and Advertising Council is soliciting the best revenue ideas from newspapers throughout New England and will present and talk about them during a panel discussion at the convention. The discussion, titled “Thriving not just surviving!”, will touch on the innovative and diverse ways newspapers undergoing revitalization are engaging audiences and generating advertising revenue.
The panel will feature New England advertising directors discussing the best and most successful of the ideas submitted.
More information about the advertising ideas session and about how to submit ideas for the session is available here.
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Contacts for the panel include Mark A. French, advertising director of The Republican, MassLive.com, and El Pueblo Latino, all based in Springfield, Mass., at mfrench@repub.com and (413) 788-1108; Sean McKenna, advertising director of the North of Boston Media Group, whose flagship newspaper is The Eagle-Tribune of North Andover. Mass., at smckenna@eagletribune.com, (978) 946-2161 (office) or (978) 771-1105 (cell); and Tim Brady, advertising director of the Concord (N.H.) Monitor, at tbrady@cmonitor.com.
Those are just two of the many sessions to be offered at the convention.
More details about the convention will be available soon in the Bulletin and elsewhere on NENPA’s website, www.nenpa.com.
Information for this story was provided by the New England Newspaper and Press Association.
