Maritza L. Félix will share how she built Conecta Arizona — a Spanish-language news service that connects communities along the U.S.-Mexico border. What began as a WhatsApp group during the pandemic has grown into a multi-platform news organization, reaching audiences through social media, newsletters, WhatsApp, and podcasts.

You will get essential takeaways on:

• Building trusted channels: How to create accessible, community-driven media platforms that reach underserved audiences.
• Fighting misinformation and reclaiming narratives: Strategies to identify, debunk, and prevent the spread of false information while restoring accurate and authentic community stories.
• Local journalism today: Exploring the challenges and opportunities for journalists in the current political and media landscape.
• Empowering BIPOC publishers: Lessons, tools, and resources to enhance impact, ensure safety and promote sustainability.

When reporting on sensitive public health issues, it can be difficult to find a way into the communities you’re covering. Often, the best way to learn what’s at stake is to connect with community health workers who are on the frontlines of local issues, have earned the trust of those they serve, and can act as a liaison to potential sources.

Join the National Press Club Journalism Institute from noon to 12:30 p.m. ET Tuesday, April 29 for journalists to learn to engage community health workers while respecting privacy issues that may arise in their work.

This program is part of the Institute’s inaugural Public Health Reporting Fellowship, funded by the Common Health Coalition. It’s being opened to the public at no cost.

In this free webinar, you’ll learn:
– How much your digital advertising should cost
– How to sell digital for real money, not “digital dimes”
– How to build packages for mom/pops AND $100k whales

DON’T fall into the trap of:
– Thinking that your site traffic needs to dictate pricing
– Looking at other publishers to figure out your pricing (they’re probably as confused as you are)
– Underselling and underpricing the real value that you provide

Hosted by Kenny Katzgrau, Publisher of Red Bank Green and creator of Broadstreet. Joining him will be Charity Huff, Publisher of 5280 Magazine and owner of January Spring.

You’ll walk away from this workshop with a clear plan to figure what you should be charging for your display, newsletter, and sponsored content packages along and gain rock-solid confidence in the result.