The Tennessee Press Association, working with research firm Coda Ventures, that specializes in newspapers, is launching a readership survey next week.
The survey includes national information on ad effectiveness in newspapers for 2020 that they have graciously shared with us and given us permission to share with our members.
With industry standards for digital ad ‘click thru’ at less than 1%, newspaper ad effectiveness norms are much higher. For all display ads the national data shows:
Ad Recall – 54%
Reader Actions – 66%
Ad Likability – 73%
These numbers are amazing. Check out the full report that breaks down ad effectiveness by category.
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