Since its inception, thousands of journalists have been trained by SPJ and the Google News Initiative on using the continually evolving suite of Google tools. Read more about the SPJ Training Program and the Google News Initiative here.

In 2025, GNI and SPJ are bringing in-person and virtual training to conventions, conferences and regional events at no cost (we provide the trainer and pay all their expenses). In addition, scholarships are available to SPJ regional conference and MediaFest25 attendees.

The training includes a workshop lasting from one to three hours, providing an overview of the Google tools or providing in-depth training on one Google tool. Longer training can be discussed.

A trainer is provided at no cost to your organization. Thanks to a grant from the Google News Initiative, SPJ pays the trainer’s fee as well as travel expenses.

While SPJ and Google provide the teaching talent and the tools, the host organization is responsible for:

— Marketing of the training program to reach a maximum number of event attendees. Prime positioning in your program, with minimal concurrent programming, is encouraged.
— A location for the program that will hold all the participants, with, if possible, table space for personal laptops.
— An LCD projector/screen, laptop audio, Wi-Fi, and power.
— Encouragement of the audience to complete a brief post-training online survey.
— Prompt communication should there be any schedule change.

Learn more

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